Clinique - Waterproof

Inspired by the massive $1.5 million Name-Image-Likeness deal between top football recruit Travis Hunter and Barstool Sports, I wanted to find a way to bring money specifically to the women’s side of sports rather than blanket deals provided by alumni.

I don’t know the specifics of the NIL rules, so I expanded the campaign to include professional athletes as well, with the college athletes easily plugged in with generic uniforms and a slight change to the copy.

Social

The first step after each agreement with an athlete should be a partnership announcement via socials from each party. Above are some examples that I believe could work for both the brand and the athlete introducing the other to their followers. Following the announcement post, college athletes could stick with text-only posts on twitter, possibly adding promotions offered by the brand semi-regularly.

Further social content could be Tik-Tok, Instagram, or Twitter videos of drills that the athletes do to practice for whatever sport they compete in (example below), wearing brand apparel in their team colors as well as gameday makeup tutorials sponsored by the brand.

Further activation could be athlete-curated collections of products they use either daily or on gamedays, brand sponsored clinics coached by partnered athletes for youth leagues, or brand-sponsored leagues to encourage participation in youth sports.

Today (January 27, 2022), just a few weeks after posting this campaign on my site, the Associated Press released an article about the incredible difference in NIL earnings between male and female athletes, which can be found here.