Harley-Davidson

I have worked on two projects for the classic American motorcycle brand, one recently being the winning pitch against a Northwestern University team.

brief 1: Harley-Davidson Great Lakes Challenge

As a team, Harley-Davidson gave us, a Michigan State University team, and a Northwestern University team a brief to come up with a way for the brand to build a community that millennials and future generations would want to be a part of.

During our strategy presentation we wanted to display the mood we were trying to achieve with our future campaign with a video

When pitching creative internally, we started with a manifesto

Then developed 3 prototype print ads

Copy: Sarah Ellison | Art Direction: Andy Gregor

As a team we decided to go with the other idea we were developing, this is the manifesto video

In order to promote the app we developed, we created three web banner ads as gifs

We concluded our presentation with a video covering the whole creative campaign

Brief 2: Saving Harley-Davidson

As an independent Art Director I was given the task of finding a way to “save” the brand from disappearing and promote it using out-of-home.

My solution was to launch factory customization