Mountain Dew
Video games, action sports, and a taunting sense of humor? seems like the perfect brand for me.
Upon being hired, my first project was to develop a campaign for the limited-time annual flavor, Voo-Dew, based around the haunting character, Grim. Unlike previous years, we decided to give Grim a voice and some interaction with fans to promote a collaboration with Spirit Halloween.
First off was a short teaser video for tiktok and instagram reels to hint that Grim was returning, followed by a spider-man inspired full reveal with their new look.
Post Copy: Good things come to those who wait…
Post Copy: Back and Deader than ever. 💀
We paired the character reveal with some text-only tweets, then showcased the new mystery-flavored product and teased what the flavor could be.
Post Copy: This year’s Mtn Dew Voo-Dew is out now! Can you guys guess the mystery flavor?
Post Copy: Take a closer look to find hints about the flavor of this year’s Mtn Dew Voo-Dew. 🤫
While we waited for fans to try to guess this year’s flavor, we got some advice from previous years’ flavors on how to finally concede the new one before closing out the campaign.
Post Copy: Lucky for you, it looks like Ghost of Voo-Dew past have decided to visit Halloween szn. Get your claws on them at the Dew Store on October 24th, before they return to the underworld!
Post Copy: Happy Halloween 🎃 The time has come to reveal the Mtn Dew Voo-Dew mystery flavor! So, did you guys guess it right?
Evergreen Content
While producing the Voo-Dew content, we were also shooting quarterly evergreen content for Q3 and planning content for Q4, including stills for Instagram and twitter, and videos for Tiktok and Instagram reels.
Some of our favorite things to work on were a Pin-up calendar featuring all of our flavors and instagram comics diving into the lore of Grim and PuppyMonkeyBaby.
Post Copy: Keeping track of your New Year’s resolutions with our new tantalizing pin-up calendar.
As we got settled into the new year, we partnered with one of our bottling plants to shoot some ASMR style content for TikTok and Instagram reels.
Post Copy: Let us take your palette on a fantastical journey it’ll never forget ✨
Post Copy: Comment below to claim your good luck ✨
Winter Dew Tour
I was lucky enough to get the opportunity to shoot some content with our Mtn Dew athletes at the Winter Dew Tour at Copper Mountain, including a chairlift interview, remake of a classic, tour of the village, and some great other content that didn’t make the cut to be posted.
Post Copy: the deepest conversations come from the steepest chairlifts
Post Copy: It’s us, we’re the cameras following @Travelindan around
Post copy: Told our boss we were taking a long lunch
Post copy: snow cone, anyone?