OK2SAY

As a team, we were given the brief to find a way to increase usage of the OK2SAY program by middle-school students. We were given almost complete creative freedom on activations and content.

Roles: Art Director, Creative Director

PSA’s

In order to increase awareness to parents and children, we created 2 PSA’s that would air on TV, then run during Youtube videos for the children to see them

Parent involvement

We needed to come up with a way to get parents involved and knowledgable about OK2SAY, so we developed a parent acknowledgment form for them to read and sign. Until this was turned in, students grades could be withheld or eligibility in extracurriculars could be suspended, it would be up to the school.

Print Ads

In order to constantly be in view for students, we created five print ads that would be used as posters throughout schools.