Ford Motor Company
The Ford Motor Company is an American icon and since November, 2019 I have been producing digital and print content for the Trip-State, Albany, and Syracuse markets.
March of Dimes:
Ford has been a high-level event sponsor for the March of Dimes Sports Luncheon for years and wanted a new 2-page spread to replace their spot on the back cover.
Copy: Joe Antenucci | Art Direction: Andy Gregor
New Era Pinstripe Bowl:
Ford is a major sponsor of Yankee Stadium and the New Era Pinstripe Bowl. This year they wanted to promote the 2020 F-150 instead of the Explorer so we built another print ad.
Copywriter: Joe Antenucci | Art Director: Andy Gregor
Weather Trigger Digital Banners:
We thought a good way to promote our new SUVs was to show them driving through inclement weather, with the banners being triggered on weatherchannel.com and buyfordnow.com during and after storms.
Desktop Hero Banner
To go along with the Escape hero banners, we have Explorer and Edge, along with 300x600, 300x250, 160x600, and 728x90 banners.
Mobile Hero Banner
Local Ford Classic: basketball
As the host of the Local Ford Classic, I was tasked with designing the jerseys to be worn by officers of the Nassau and Suffolk County Police Departments.
Yankees Magazine and yearbook
As sponsors of the New York Yankees, Ford has a full page ad in both the monthly magazine and yearbook. Below is the Preseason edition of the magazine.
Copywriter: Joe Antenucci | Art Director: Andy Gregor