Tri-State Ford Stores
Print
Ford has been a high-level event sponsor for the March of Dimes Sports Luncheon for years and wanted a new 2-page spread to replace their spot on the back cover. Ford was also a major sponsor of the New Era Pinstripe Bowl and the New York Yankees, appearing in magazines and game-day programs for each.
March of Dimes Art Direction/Design: Andrew Gregor | Copy: Joe Antenucci
New Era Pinstripe Bowl
Yankees Magazine
Weather Triggered Digital Banners
We thought a good way to promote our new SUVs was to show them driving through inclement weather, with the banners being triggered on weatherchannel.com and buyfordnow.com during and after storms (also produced in 6 other sizes).
Desktop Hero Banner | Art Direction/Design: Andrew Gregor | Copy: Joe Antenucci
Mobile Hero Banner
Auto Shows
Advertising to consumers and to industry professionals are two very different asks. On one hand we are trying to shed each vehicle in its own individual light, focusing on specific capabilities and options. On the other hand we are trying to highlight the Ford brand as a whole, showcasing brand-wide innovation and looking to the future. Below are some pieces that were used or were scheduled to be used in 2020 Auto Shows.
Covid Front-Line Appreciation
When the Covid-19 pandemic swept the globe, the Tri-State Ford Stores were quick to recognize the everyday heroes who kept people as healthy and as safe as possible.
